AI Insights · Timothy · April 2022
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in the UK - Q1 2022
In Q1 2022, meal kit and specialty food apps saw varying trends in downloads, revenue, and active users on iOS in the UK. Here’s an overview of the performance of the top 5 apps.
In Q1 2022, the delivered meal kits and specialty foods sector on iOS in the United Kingdom saw a diverse range of trends in app performance. Below is a detailed look at the weekly downloads, revenue, and active user metrics for the top 5 applications in this category, according to data from Sensor Tower.
HelloFresh: Meal Kit Delivery experienced fluctuating weekly downloads, beginning the quarter with around 9.3K downloads and peaking at 16.6K in the first week of January. The app saw a gradual decline towards the end of the quarter, finishing with approximately 9.8K downloads. Active users started at 116K and saw an increase, peaking at 137.8K in early January, before experiencing minor fluctuations and ending the quarter at 134.1K.
Gousto showed a consistent pattern in weekly downloads, starting from 4.6K and reaching a peak of 9K in the first week of January. Towards the end of the quarter, the downloads stabilized around 4.9K. The app's active user base remained relatively steady, starting at 29.4K and peaking at 36.4K in mid-January, before ending the quarter at around 34.8K.
Vivino: Buy the Right Wine saw weekly revenue ranging from $21 to $48, with a noticeable peak in mid-January. Downloads fluctuated throughout the quarter, starting at 3K and dropping to 1.4K by the end of March. Active users also showed a downward trend, starting at 22.9K and concluding the quarter at approximately 12.6K.
Mindful Chef had relatively lower download numbers compared to other apps, starting at 1K and peaking at 2K in the first week of January. By the end of the quarter, downloads had decreased to around 315.
Lastly, Green Chef: Healthy Recipes had a stable download trend, beginning the quarter with 378 downloads and peaking at 721 in early January. Downloads stabilized around 511 by the end of March. The app saw a steady increase in active users, starting at 1.1K and reaching 1.8K by the end of the quarter.
For more detailed insights and data analysis, visit Sensor Tower.
